Privacy Statement

Last revised 31 May 2021

Privacy Statement Last revised 31 May 2021. When you or your representative or agent give us personal information of, or about, you, you consent (and/or your agent consents on your behalf) to the collection, storage, processing, sharing and other activities with respect to your information as provided for in this Privacy Statement.


When this Privacy Statement refers to “dFarm,” “we, “us,” “our,” or similar terms, it means dFarm, Inc., a Michigan USA corporation. When this Privacy Statement refers to “you” or uses similar words, it means the subject of the personal information discussed in this Privacy Statement. Other privacy statements may also apply to specific services for which you sign up, or to dFarm apps and/or resources that you use. Those privacy statements should be read together with this one. Other third-party services or applications that are used in connection with dFarm’s services might also have their own privacy statements. Those statements have separate terms and should be read independently from this Privacy Statement.

What information does dFarm collect?

dFarm collects personal information like name, address, telephone number, other contact information, billing and payment information, information about business roles, and information about service requirements and inquiries. dFarm, or its Internet service provider (“ISP”), may collect log-file information, such as Internet protocol (“IP”) addresses, browser type, ISP, referring/exit pages, platform type, date/time stamp, and number of clicks. If you provide personal information of a third party to dFarm (such as when you sign up a colleague to receive information from or about dFarm, when you provide information about a person to enable the person to have credentials or receive services, or you analyze personal information of that person using dFarm’s services or applications), you represent and warrant to dFarm that you have all necessary authority to provide that information to dFarm and to grant to dFarm all rights in the information necessary for dFarm to do everything with that information that this Privacy Statement permits dFarm to do.

How does dFarm collect personal information?

dFarm collects some of the information directly from you when you provide it to dFarm, whether through dFarm’s website(s) or dFarm applications, at conferences or marketing events, and when you acquire goods and/or services from dFarm or its affiliates or suppliers. dFarm collects information from other sources, as well, such as directories, membership lists, conference attendee information, people who acquire dFarm services for you or for your benefit, and third-party information providers.

How does dFarm use the information that it collects?

dFarm uses personal information in the following ways.

  • To provide services to you and/or to your organization;
  • To enroll you in the AIMS and Marketplace applications;
  • To communicate with you, and
  • To provide offers by dFarm or third parties that might interest you.
If dFarm anonymizes the information (combines it with other information, redacts it, or otherwise makes it so that it no longer reasonably identifies you), dFarm can use the information for any purpose.

How does dFarm treat information of persons under the age of 18?

It is dFarm’s policy to refrain from knowingly collecting or maintaining personally identifiable information relating to any person under the age of 18. If you are under the age of 18, please do not supply any personal information to dFarm. If you are under the age of 18 and have already provided personal information to dFarm, please have your parent or guardian contact dFarm immediately using the information below so that dFarm can remove such information from its files. If you are the parent or guardian of a person under the age of 18 and you have reason to believe that that person’s personal information has been collected by dFarm, please contact dFarm immediately.

How does dFarm use online tracking methods?

dFarm uses cookies and other methods on its website(s) and/or other resources to provide offers that might interest you and to personalize the content that dFarm provides to you on dFarm’s website(s) and/or other resources. dFarm may also serve, provide, or designate the content of ads or other presentations on third-party websites, including on third-party websites or as part of third-party services. Some cookies or similar devices exist only during a particular session, and some are persistent over multiple sessions over time.

These methods can allow you to maintain your account log-in information and other information between visits, and they allow dFarm to measure and record activity.

dFarm may use advertising service providers to serve dFarm advertisements on other websites or resources that you visit or use. In serving dFarm advertisements, these companies may use cookies and other tracking devices to collect information about your visits to other websites and resources, like browser type, IP address, which page or content was visited, and time of day. dFarm uses this information to evaluate advertising, customize user experience, and focus marketing and other communications to you and users like you.

Third parties whose websites or other resources you use might also use cookies or other tracking methods. This Privacy Statement does not apply to third parties’ practices. You should obtain and read the privacy statements of those third parties to understand their practices with respect to cookies and other tracking devices.

You can set your web browser to reject cookies. Each browser is different, so you should check your browser’s “Help” menu to learn how to change your cookie preferences. If you reject or block cookies, dFarm’s website(s) might not function as intended.

Many web browsers have a “do not track” setting. That said, there is no widely-accepted standard (through the World Wide Web Consortium or otherwise) governing what should happen when a user selects “do not track” in his or her browser. If and when an industry consensus is reached about how to treat a “do not track” setting, dFarm will determine whether to follow that consensus approach. In the meantime, enabling “do not track” in your browser will not change what information is exchanged with your computer, or how that information is used.

You might be able to exercise choices regarding third-party cookies and/or tracking devices. You can obtain more information about those choices at or

With whom, and how, does dFarm share your information?

  • Anonymized information. If dFarm anonymizes information (i.e., combines it with other information, redacts it, or otherwise makes it so that it no longer reasonably identifies you), dFarm may share that information with anyone for any purpose.

  • Outsourcing providers. dFarm may provide your information to outsourcing providers to provide goods and services, to provide technical support, provide training, or perform other functions in support of dFarm’s conduct of its business.

  • Successors. If dFarm sells or otherwise transfers (or investigates the potential sale or other transfer of) all or a part of its business, dFarm may transfer to, or share with, the actual or potential buyer or other transferee, the personal information associated with the potentially or actually transferred business. During any due diligence process with a potential buyer, dFarm will impose obligations of confidentiality and restrictions on the use of information. Such transfer would be for the purpose of facilitating due diligence and/or allowing the buyer or other transferee to operate the business.

  • General use.dFarm may share your information with others, (whether in return for compensation or otherwise) for joint marketing initiatives or to permit third parties to market goods or services to you.

  • To comply with legal requirementsdFarm may share your information if required by law enforcement, government agencies, courts, or others where dFarm believes that its cooperation with information requests is required by law.

International Transfer

dFarm may transfer your information to, and store and process your information in, jurisdictions other than the jurisdiction in which you live and/or work. Such other jurisdictions might have laws that treat your privacy differently from the jurisdiction in which you live and/or work. You consent to any such transfer, storage, and/or processing.

What about links and other information provided by others?

One or more dFarm websites or other resources might contain links to other websites or other resources that are not operated by dFarm. dFarm does not operate those websites or resources, and dFarm cannot control the information that the operators of such websites gather or what the operators of such websites do with the information. dFarm is not responsible for the activities of the operators of such other websites or resources.

How does dFarm secure and safeguard my information?

dFarm uses, and requires that its service providers use, commercially reasonable physical, technical, and other safeguards designed to prevent unauthorized access to, use of, or alteration of, your information.

Does dFarm supplement the information that I provide?

dFarm sometimes supplements the information that it receives from you with other information that dFarm receives from third-party sources, such as credit card issuers, directories, and/or information clearinghouses.

How may dFarm notify me in the case of a data breach?

For the purposes of any applicable law regarding notification of persons whose personal information was, or is reasonably believed to have been, acquired by an unauthorized person, dFarm’s information security policy provides that any required notification may, where permitted by law, be made by the use of e-mail, telephone, fax, mail (including, but not limited to, a notice printed in an available area of a bill or statement) or posting a notice on a dFarm website or other electronic resource. The specific means used is up to dFarm, and dFarm will use its commercially reasonable judgment based on the circumstances. Where any notice is to be sent to a specific address or number (such as e-mail address, physical address, telephone number, etc.), dFarm will use the latest available address in its records. EXCEPT TO THE EXTENT PROHIBITED BY LAW, YOU AGREE TO THIS MEANS OF NOTIFICATION.

How can you correct your personal information?

If your personal information changes, if you have reason to believe that your personal information as dFarm maintains it is incorrect, or if you no longer desire service, you may contact dFarm using the contact information below and dFarm will accommodate all reasonable requests for such changes.

How does dFarm handle choice and opt-out?

Users who no longer wish to receive newsletters, digital notifications, or promotional materials or have their information provided to third parties may opt to not receive such communications or have information shared by contacting dFarm using the information below. Please be prepared to tell us the specific dFarm good or service with respect to which you wish to opt out. dFarm will comply with such requests as soon as is commercially practicable. Such compliance may involve batch processing and other processes that take 30 days or longer. If you opt not to receive such communications or allow dFarm to share your information and then give your personal information to dFarm again using a site or under other circumstances that permit us to use your information, dFarm will regard your opt-out as rescinded.

Note that opting out will not have any effect on information that dFarm has shared with third parties as permitted by this Privacy Statement.

To change your preference with regard to the way your information is treated, contact us using the contact information below.

What if I opt out and then do things that opt me back in?

If, after opting out, you do certain things that invite us to use your personal information again, dFarm will regard you as having opted back in. Examples include, but aren’t limited to, asking one of dFarm’s personnel (verbally or otherwise) to send you information, signing up for an event, or similar communications or transactions. As always, dFarm will abide by the provisions of this privacy statement with respect to your personal information that you provide to dFarm.

How quickly does dFarm respond to requests?

dFarm will use commercially reasonable efforts to timely make any changes you request. Many such changes are accomplished using batch processing (i.e. collecting a number of similar change requests and making all such changes at once), so the changes might not be immediately effective. If you require an immediate change to your personally identifiable information and are unable to make such a change using the available site resources, please contact us.

How does dFarm handle changes to this Privacy Statement?

If dFarm decides to change this privacy policy, dFarm will post the changes on one or more websites and/or other places that dFarm reasonably believes will give you notice of the change if you’re paying reasonable attention to the privacy provisions of dFarm’s website(s) and/or resources.

Except as stated below, dFarm will use information in accordance with the privacy statement, or version of the privacy statement, under which the information was collected.

If dFarm decides to use information about you in a manner different from that stated in the privacy statement in effect at the time of collection, dFarm will notify you by e-mail if, and to the extent that, you have provided your e-mail address. If you reply to such an e-mail within a reasonable time and request that dFarm not use your personally identifiable information in the proposed new manner, dFarm will honor your request, but dFarm reserves the right to suspend your access to all or part of the services offered through one or more sites if you do so.

If you do not reply to such an e-mail, or dFarm receives a reply of “undeliverable” or similar message from your last known e-mail address, in either case after a reasonable time, dFarm will use the information in the proposed new manner.

Please be sure to update your e-mail and other contact information from time to time so that you don’t miss any communication by dFarm of the kind contemplated by this section.

Are there exceptions to the other provisions of this Privacy Statement?

Notwithstanding anything else in this privacy statement to the contrary, dFarm may collect personally identifiable information and use such information in ways other than those described above if dFarm is required to do so by law or if dFarm deems it advisable in the course of assisting law enforcement activities or protecting dFarm’s sites, resources, or property. Without limiting the foregoing, dFarm reserves the right to use and disclose any information that you provide to us if dFarm deems it advisable in the prosecution or defense of any litigation involving your use of a good or service of dFarm.

Special Information for California Residents

Your California Privacy Rights: California privacy law requires us to provide California residents with specific disclosures about our privacy practices, including telling you about the information we share with other third parties for their marketing purposes. You may request this information by contacting us using the contact information below.

How do you contact dFarm?

If you (a) feel that dFarm is not abiding by this privacy policy or if you have questions regarding the policy, (b) wish to begin or end receipt of newsletters, digital notifications or promotional information, (c) wish to update your user information, or (d) wish to opt in or out of any other service offered through dFarm; please contact dFarm using the following information.

Privacy Office
dFarm, Inc.
24155 Drake Road #200
Farmington Hills, Michigan 48335 USA
Telephone: +1 248 553 7379