About Us 

dFarm is a leader in agricultural supply chain management (Ag SCM) and innovative digital solutions, dedicated to transforming the agriculture industry. Through our AIMS™ platform, we leverage AI, blockchain, IoT, and advanced data analytics to reduce waste, enhance compliance, and integrate supply chain financing solutions. Our mission is to optimize global agriculture systems and create an ecosystem that connects farmers, suppliers, and retailers on a dynamic global marketplace.

Job Summary 

We are looking for an experienced and strategic Sales & Marketing Director to lead the expansion of dFarm’s innovative Ag SCM solutions. The ideal candidate will possess a deep understanding of agriculture, technology, and supply chain processes, as well as a track record of successfully growing B2B client bases in similar fields. This role will be crucial in scaling our presence, establishing strategic partnerships, and positioning dFarm as a leading Ag SCM technology provider globally.

Key Responsibilities 

• Sales Strategy & Execution:
  • Develop and implement a comprehensive sales strategy for dFarm’s AIMS™ platform and other Ag SCM solutions to drive client acquisition and revenue growth.
  • Identify and prioritize key markets and customer segments, building pipelines to meet or exceed quarterly and annual sales targets.
  • Lead a sales team, providing guidance and support through training, goal setting, and regular performance evaluations.
  • Cultivate relationships with key stakeholders across agriculture, logistics, retail, and financial sectors to drive dFarm’s growth in strategic markets.
  • Partner with operations and product teams to ensure seamless client onboarding and integration with dFarm’s platform.
• Marketing Strategy & Execution:
  • Develop a brand positioning and go-to-market strategy that clearly communicates dFarm’s unique value proposition to target audiences.
  • Oversee digital marketing campaigns, content creation, and demand-generation activities to enhance brand awareness and engagement.
  • Drive lead-generation initiatives and implement account-based marketing approaches tailored to high-potential clients and sectors.
  • Manage the creation of collateral, case studies, presentations, and white papers that highlight dFarm’s innovative solutions and client success stories.
  • Develop and manage the marketing budget, optimizing for maximum ROI across campaigns.
• Product & Market Insights:
  • Gather feedback from customers and market trends to provide actionable insights to the product development team, ensuring dFarm’s offerings align with client needs and industry shifts.
  • Stay informed on industry developments, competitive products, and innovations in Ag SCM, and position dFarm effectively within this landscape.
• Strategic Partnerships & Business Development:
  • Identify and establish strategic alliances with industry leaders, government bodies, and NGOs to enhance dFarm’s brand and extend our reach in key markets.
  • Represent dFarm at industry events, conferences, and trade shows, promoting our solutions and expanding our network of potential clients and partners.
• Reporting & Analytics:
  • Track, analyze, and report on sales and marketing metrics, making data-driven recommendations to refine strategies.
  • Provide regular reports and presentations to the executive team, summarizing achievements, challenges, and upcoming initiatives.

Qualifications

• Bachelor’s degree in Business, Marketing, Agriculture, or a related field; MBA or equivalent preferred.
• 10+ years of experience in sales, marketing, or business development, with at least 5 years in technology-driven agriculture or supply chain solutions.
• Demonstrated success in growing B2B sales, particularly within the agriculture, supply chain, or ERP industries.
• Strong understanding of agriculture, Ag SCM, and digital solutions; familiarity with AIMS™-style or ERP platforms is a plus.
• Exceptional communication, negotiation, and relationship-building skills.
• Proficiency in CRM and digital marketing platforms.
• Ability to lead, mentor, and inspire a high-performing team.
• Data-driven mindset with strong analytical skills and the ability to translate metrics into actionable strategies.

Why Join dFarm?

At dFarm, we are redefining the future of agriculture through cutting-edge technology and supply chain innovations. Join us to be part of a mission that aims to save over $1 trillion in produce wastages and combat global hunger. As our Sales & Marketing Director, you will play a vital role in transforming the agricultural landscape and creating sustainable growth for small and large farmers alike.